The Amazon buy box is a sort of an object of prolonged endeavor for the sellers on Amazon. It is the place where all sellers strain to have their products placed. But, all of them are not that lucky except one. There is only one seller who is lucky enough, and would be proud to have his products listed on Amazon. All other sellers are left to figure out how to win, when the next round takes place. It is a never ending battle for sellers which make them recklessly determined, to figure out how they can win the buy box. This article takes you through all the important factors that are needed for winning the Amazon buy box, and why you should be working every day to win it.
What is Amazon Buy Box? When a customer searches for a product on Amazon, there’s a box appearing on the right side of the product, outlined in red color. That box is known as the buy box. The Amazon buy box facilities the users to add this Chrome cast to their cart by clicking “Add to Cart” in the buy box. That particular seller, whose product’s price is being shown there, gets to make the sale at checkout. The motive of providing Amazon buy box is to give the potential customers, a streamlined and an smooth shopping experience. From the first page shown to them consisting the products, the customers can add the items yo their cart, if they want. Above all, they know they’re buying from an authentic place and the product would not be compromised in any way. It is very crucial that you put your products in the buy box, as the buy box is the first touch point a customer has with the kind of product they might be looking for. Winning the Amazon Buy Box Can Increase the Sales of Your Product:- One of the important features of Amazon’s platform is that various sellers can offer the similar kind of product to you. From all those products, the customers can find and choose the most suitable product according to their requirements for the item that they desire. However like all other websites, amazon also wants to make it easier for the customer to find the suitable product for them and to reach the best seller. Therefore, the buy box presents an easy way to add items to your cart, without going through multiple sellers and multiple products. Instead, Amazon uses it's own algorithm to find pit who is best seller for a particular product, on the behalf of the customers. Have you ever thought about how Google search works? When you type a particular keyword in Google search, it displays multiple pages with thousands of results for the same thing. But that does not mean you have go through all the pages of Google results to find what you are searching for. You could just click on the first or second result that appears and you can find what you want. You put our faith in Google’s algorithm to put the best results in the top 10 links that appears on the first page. That’s why marketers struggle so much to have their information in the top links of the first page of search results. Those results get the most of the visitors. The same goes with how Amazon buy box works. When your product is featured on the Amazon buy box, your product will appear first among all the sellers. Your item is likely to be seen on the most of the times, and it is more likely to be added to the cart. Many sellers have witnessed an increase in the sales of their product, when they consistently win the buy box. The benefits are the last thing we need to think about. But the real problem is to figure out, what should a seller need to do to be the winner of the amazon buy box, over all of his competitors.
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